Nightire was born out of a personal quest to understand sleep, and all that it entails, a bit better. Like many folks I know, I have this thing called can’t-always-shut-my-brain-off-to-go-to-sleep syndrome. I overthink everything and constantly make lists in my head; all while lying in bed at night waiting for sleep to set in. This led to a few years of having a rather patchy sleep routine. I began doing research into what could help a person sleep better and tried to apply it in my nightly routine: using black-out blinds, taking a relaxing bath, using no screens in the room (goodbye Insta-sessions right before bed), and trying anything I could to keep my body temperature on an even keel. That included buying the right sleepwear, which, in turn, got me to focus on an industry that seemed like it had room for functional innovation (and a bit more personality), which is how the idea for Nightire came about.
