By Sarah London

Sarah, By Sarah’s founder, had spent 10 years in branding and communications, working for the world's leading beauty and lifestyle brands. Then, in 2012, attempted to provide her sister Lauren – then recovering from Leukaemia – with gentle and organic skincare products that were capable of soothing and moisturising her enormously sensitive skin. In reaction to overly-complicated, somewhat secretive or hidden ingredient lists found on other skincare products, Sarah compiled her own products, each containing carefully-curated, organic and sustainably-sourced plant-based ingredients. It was soon after that however, not only did Sarah become an expert in concocting a variety of organic, naturally-sourced skincare capable of helping her sister, but also, discovered that her blends were capable of helping many others.